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Arts Happenings: AATE News

AATE Begins Strategic Planning Process

Tuesday, November 06, 2012   (0 Comments)
Posted by: Marcie Granahan
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Scripting Our Future

The Next Generation Strategic Plan


On October 26, 2012, the Board of Directors approved a timeline and process for a next generation strategic plan. Over the next 18 months, AATE members will be involved in Scripting Our Future, as we examine the core values and long-term goals of the organization. "The Board needs your help to make this an inclusive process,” announced Daniel Kelin II. "The involvement of our networks and the entire membership is essential for advancing the mission and vision of AATE.”


As AATE embarks on the strategic planning process, members will be asked to contribute goals and outcome statements that will direct the future of the organization. The next generation strategic plan will more closely tie organizational goals and objectives to our mission and values. In the hierarchy of the new plan, the mission and vision will inform the core values, and outcome statements of the core values will direct the goals, objectives and action steps of the plan. "The new plan will be a roadmap of where we want the organization to be in five years,” says Kelin. "A strong plan will result in a stronger AATE.”


The strategic planning process will kick off in January 2013, with the goal of unveiling the final next generation five-year plan at the 2014 conference in Denver.

The first step of the timeline calls for a survey of entire membership to validate AATE’s core values and begin to draft envisioned outcomes of the core values. During the National Conference in DC, July 25 – 28, 2013, members will be encouraged to take part in a series of focus groups to help AATE draft the outcome statements used in developing the goals and objectives of the plan. "We want this to be a transparent process,” says Kelin. "There will be many of opportunities for members to contribute in person and online.” For up-to-date information on Scripting Our Future, visit


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